Recovawear is serious about recovery. They are dedicated to providing comfortable and tasteful post-surgical and rehabilitation clothing that are easy to take on and off without delaying the healing process. With this ideology in mind, we created an energetic brand focusing on inspiring and empowering those with injuries to get out and about during their recovery, without feeling like they are ‘out of order’. The Recovawear brand embodies that good friend who can help you gain back your independence and empower you to be yourself, no matter what state your body is in. A full complement of collateral helped to launch the brand, including stationery, art directed photography, video campaigns and a stylish new website.
Creative Director: Nick Parker
Creative Agency: Light Creative
Art Director and Brand Designer: Carla Young
Photographer: Kayzar Bhathawalla
Video Production: Dale Brander
Models: Joney Snow & Maritza Barone
Location: Melbourne, Australia