I'm not for everyone.
People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with food & beverage, music, alcohol and other lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.
Skills
Branding Identity Design
Brand Strategy
Art Direction
Packaging Design
Campaign Design
Editorial & Layout
Clients
KIHARA by Sony Music
Playful Magazine - Berlin
Soil Skincare - Berlin
Cora Period Care - US
Perkin Hoffman - Berlin
Grown Alchemist - London
Dr. Barbara Sturm - Dusseldorf
Mort & Max - Melbourne
Aloe Bar - London / Toronto
Kinky Apothecary - London / Nigeria
EVRY Lashes - California
Recovawear - Melbourne
Bridge & Barrel - Melbourne
The Tailored Man - Melbourne
Jackson Loria - Melbourne
Awards
Best Negative Space Logo Designs by DesignRush: https://shorturl.at/eilLM
Collie Print Trust Award 2016 - Berlin, Germany
Experience
Senior Brand Designer - &Walsh
Senior Brand Designer - Snask
Senior Brand Designer - Koto Design Berlin
Senior Brand Designer - Uncommon Design
Senior Brand Designer - Mother DesignÂ
Brand Designer & Art Director - Invincible Brands Berlin
Brand Designer & Art Director - Co-creagency by Goal Girls
Brand Designer & Art Director - Bullfrog Media Design Melbourne
Project Features:
The Brand Identity
Mort & Max: https://shorturl.at/cvy48
August Skincare: https://shorturl.at/ltzKY
Nebula 10: https://shorturl.at/cEIX5
Ruhi Skincare: https://shorturl.at/beuzG
Soil Skincare: https://shorturl.at/sIMX7
BUNA: https://shorturl.at/izPX1
LOKOL:Â https://shorturl.at/gjmH6
REGGIE:Â https://shorturl.at/jtIU2
1# Read Article on The Brand Identity 2023:
https://shorturl.at/loFW7
Top 6 Bakery Brand Identity Designs 2023:
https://shorturl.at/qvNUZ
How do smaller studio's manage multiple projects?:
TRESI:
The Dieline
BUNA: shorturl.at/fowYZ
OMNISM: shorturl.at/cdip0
REGGIE:
WHINE:
Bounty Hunters
OMNSIM: shorturl.at/FTZ15
MORT & MAX: shorturl.at/bhXY4
BUNA:
WHINE:
REGGIE:
CREATIVE BOOM:
READY MAG:
MINDSPARKLE MAGAZINE:
VISUELLE
Nebula 10: shorturl.at/gt136
Abduzeedo
August Skincare: shorturl.at/hknzS
Interveiws:
Femme Type: shorturl.at/CDFHI
Right Aligned Events: shorturl.at/cg137
Languages
English - Fluent / Professional
German - Conversational
“Carla is relentless in her pursuit of the unordinary. An excellent conceptual thinker with a passion for design and colour. Wearing her heart on her sleeve, Carla's love for creativity is infectious, positively influencing the people around her to be even better“
“Carla was an absolute pleasure to work with! She's professional, thoughtful, and thorough. She helped us develop a brand identity that has proven to resonate very well with our customers, and I couldn't be happier with our stunning new packaging. Would definitely recommend working with Carla!“
“Carla is a talented designer and a pleasure to work with. The brands she creates are confident and leave an impression. It's cliche to say but I truly am looking forward to the next chance we have to work together.“
