Romeo's

Romeo’s is a Berlin based deli & sandwhich shop dedicated to celebrating the timeless appeal of sandwiches. With a focus on simplicity, quality, and creativity, Romeo’s crafts fresh, delicious sandwiches using high-quality ingredients and playfully unexpected flavor combinations. Guided by the philosophy that less is more, Romeo’s prioritizes good, honest food over unnecessary frills and fuss. The humble sandwich takes center stage, reimagined with a signature twist that sets the deli apart.

Romeo’s Sandwiches blends old-school advertising aesthetics with a fresh take on modern fast food. As Berlin’s first dedicated sandwich shop, Romeo’s delivers sophisticated comfort food exactly when you need it most. At its core, the brand is relatable and witty, using a playful tone of voice that incorporates cultural references—particularly from Romeo and Juliet—to create a distinctive personality.

Visually, the brand leans into nostalgic advertising styles, paying tribute to the humble yet undeniably delicious sandwich. This approach balances a retro aesthetic with a contemporary edge, making Romeo’s feel both familiar and refreshingly new.

The customized typographic logomark is a modern nod to vintage advertising, built on the BUENO typeface with additional refinements that reflect the shop’s tailored and elevated take on sandwiches. To maintain visual cohesion, the logomark is paired with BUENO alongside a classic serif typeface, reinforcing the nostalgic, advertising-inspired look.
Romeo’s color palette is deliberately influenced by fast-food photography and colours, featuring red, yellow, and off-white —a subtle nod to industry giants like McDonald’s and Burger King. However, this palette is reinterpreted with a more modern, sophisticated, and unique execution, aligning with Romeo’s elevated yet approachable brand identity.

Catering to curious and quality-conscious customers, Romeo’s make sandwiches that are as satisfying as they are innovative. Whether it’s a bold reinvention of a classic or an entirely new flavor pairing, every creation celebrates the sandwich as more than just a meal, but an experience.

At Romeo’s, the sandwich isn’t just food; it’s a passion, heroed with care and attention in every bite - Serving sandwiches that are fresh, honest, and never boring.

Mockups by:
Mockup Maison
Format Mockups
Sed Shop Mockups
Bendito Mockups

Location: Berlin, Germany