Padre
In 2025 I partnered with Padre, the bold and beloved taqueria at Borough Market in London. Over the course of the project, I refreshed their current brand identity, alowing the brand bring its fearless flavors to life across every touchpoint. Rooted in authentic Mexican street food and crafted with uncompromising fire, Padre’s story deserved a visual and verbal presence as loud, vibrant and unapologetic as its tacos.
The project spans a brand identity refresh, packaging design for takeaway and retail, bold copywriting and campaign design to capture Padre’s attitude & define a cohesive visual language . From a complete typography system overhaul, creating an entirley new color system, creating rebellious and provocative tone of voice,  a cohesive packaging system and lastly a campaign design that bursts with heat and energy. The goal was to create a brand world that feels as unforgettable as every bite - Padre’s new identity unites authenticity and edge, ensuring it stands out in London’s competitive food scene and resonates with food lovers far beyond the market.
Photography by: James Moyle & team at Padre.
Amazing mockups by:Â
Mockup Asia
Urban poster mockups / Brand new mockupÂ
Mockup Maison,Â
Scene number mockup
Bendito Mockup
