Swooly is a London based provocative ice cream brand built around the idea of “scoopable seduction.” Designed for adults who crave more than just dessert. The identity blends bold typography, sensual textures and a confident, straight talking tone of voice. A restrained yet unapologetic palette color alongside premium finishes ground the brand in luxury, whilst feeling playful, suggestive language infuses every touchpoint with personality. The result is an indulgent, visually arresting system that invites temptation and delivers a full-body brand experience — soft, bold, and impossible to ignore.
Mockups by:
Darkroom Mockups
Urban Poster Mockup / Brand New Mockup
Renderteam
Parallel Mockups