Simple Sandwiches
Brand Identity, Packaging design, Custom logomark & art direction
Simple is a design-led sandwich brand built on the idea that everyday food deserves sharper thinking. Created for people who want speed without compromise, it reframes the humble sandwich as confident, considered, and culturally aware.
Developed in collaboration with interior designer Michael Burman, the brand was conceived as a complete world — where spatial design and identity work as one. Bold colour, confident typography, and a direct tone of voice create an experience that feels immersive, not applied.
At the centre sits a fully customised logomark. The letterforms were drawn to feel solid and generous, subtly referencing stacked layers and abundance. It’s minimal in appearance, deliberate in construction, The distinctive green anchors the system — positioning Simple as the “Aesop of the kitchen,” premium and design-conscious, but with personality. Fresh, recognisable, and functional, it carries across every touchpoint. The project covered the full ecosystem: strategy, identity, custom typography, colour system, packaging, menus, in-store graphics, signage, uniforms, merchandise, social direction, and launch communications. The result is a cohesive, high-impact brand that turns a functional purchase into a designed experience. lear, bold, and built to last.
Mockups by:
Bendito Mockup
Scene Number Mockup
Createoom Mockups
Parallel Mockups
I wanna this mockups
