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Playful Magazine

Brand Identity Design And Art Direction

Playful is an uncensored free English speaking magazine that shines a light on the diversity, personalities, and absurdity of Berlin; making berlin it what it is today. The magazine tells personal stories of both legendary and soon-to-be legendary people who help to create Berlin’s famous reputation.

There is nothing is too whack, too bare or too strange for Playful. The magazine is for those who are curious and want to lift the lid on the culture and nightlife of one of the world’s most fearless cities. Uncensored, raw and unapologetic, Playful invites those who want to explore what underneath the bonnet of Berlin. The deliverables of the project extended from brand identity design to art directed photography, full magazine layout design, posters, and further print collateral.



Photographer: Aghia Sophie & Lamia Karić
Art Director, Brand Designer, Layout Designer: Carla Young
Location: Berlin, Germany